How Super Bowl Spiked The Weeknd’s Fan Base
With the arrival of Super Bowl this week, The Weeknd graced the field and our screens with a pretty spectacular halftime show.
Who Was Watching
This year's game scored an in person audience of 25,000 punters and interestingly, 30,000 cardboard cutout seat fillers. It's also estimated that 96.4 million people tuned in to view the game across television and streaming.
What Came Next
So the big budget event scored a heap of views, prompted a lot of media attention, but then what? Well, it spiked some pretty interesting figures on The Weeknd’s socials and streams.
Over the last 7 days, The Weeknd’s stats have seen some major movement. His Spotify followers increased by 390.6K (1.39%), while monthly listeners saw a 2.7M (3.98%) increase. On Instagram, he’s gained 715.9K (2.23%) followers, and on Facebook, he's gained 106.8K (1.33%). TikTok saw the highest growth percentage, with 300k (9.68%) new followers hopping on board.
Billboard has also reported that The Weeknd’s sales were up by 385% on the day of the game.
What The Numbers Tell Us
So, it’s clear to see that the halftime show did a nice job at growing his following across the board. While the millions of new fans across all platforms shouldn't be ignored, that TikTok growth is a standout.
With large scale live performances typically off the table, we’re yet to see how they influence numbers on TikTok. The Weeknd’s Super Bowl gig might give us some new information to go off. Judging by that 9.68% increase in following, it looks like the platform that rose to popularity during the pandemic loves a live show.
Related Articles
After competing on American Idol and being signed then dropped, by Sony, Miami-born, Cuban American singer-songwriter Sammy Arriaga has fast become one of the most interesting musicians of the Web3 world.