The Power of Pop-Up Promotions

There’s something undeniably appealing about pop-up promotions. They offer artists the chance to deliver a slice of their world to their fans, while harnessing the power of scarcity marketing. Fans get to take part in exclusive experiences where they can score limited edition march, meet with other fans and in some cases, the artists they know and love. Here’s some of our favourite pop-up experiences from artists.

Arctic Monkey's Hospitality

Before Arctic Monkeys revealed their album ‘Tranquility Base Hotel & Casino’, they launched pop-up stores in Sydney, Berlin, Paris, New York and Sheffield. At the pop-ups, fans could get their hands on limited edition merch, like silver and gold pressings of the album vinyl. Each of the pop-ups matched the album’s sci-fi motif, with a futuristic aesthetic.

As part of the promotion, Arctic Monkeys even programmed their own mini film festival to run alongside the shops, adding a personal touch to the event.

Mallrat’s Mall

In celebration of her album ‘Butterfly Blue’, Mallrat partnered with Spotify to bring her fans the Butterfly Blue Mallexperience. Ahead of the event, fans were promised an opportunity to purchase items from Mallrat’s favourite designers and they were told plenty of surprises were to come. Mallrat even made an appearance at the event, meeting fans and taking part in a Q&A session. Overall, this scores a Habit Weekly 10/10 for artist-to-fan connectivity.

Five Decades of Queen

Pop-up stalls aren’t only valuable for new music releases. In 2021, Queen celebrated their five decades in the music industry with a pop-up store in London, called Queen the Greatest. In partnership with Universal Music Group’s merchandise and brand management company, Bravado, Queen offered up customised products like Rubik’s cubes, teddy bears and pinball machines to their fans. They also made 500 copies of a limited edition vinyl available for purchase at the store, with another 500 being sold online.

From exclusive merch, to meet and greets, there’s plenty of ways for artist to personalise pop-up promotions and harness their full power.

The Habit Weekly

Social Media, TikTok, Apps, Artist Tools, Reports, streaming

Key Takeaways From IFPI's Engaging With Music Report

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Last week, IFPI shared the Engaging with Music Report 2022, which features a collection of data sourced from 44,000 respondents, aged 16-64.

Social Media, TikTok, Apps, Artist Tools, Reports, streaming

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Zebr: The App Creating Viral Hits

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How DSPs are backing BTS' new album

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Promoting 'Harry's House'

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Artists Who’ve Embraced The Power Of Apps

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]Each day, we open our phones and access a multitude of apps. Some for fun, some for convenience and some out of necessity. The past decade has seen a boom in the world of apps, with design capabilities improving and our overall time spent on apps increasing. This week, we’re taking a look at some of the best executed mobile phone apps from musicians.

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