Making Matches: Music Discovery Inspired By Dating Apps
Throughout history, there's been countless ways that music and romance have gone hand-in-hand. So really, it’s no surprise that the world of music discovery has taken inspiration from a key player in modern dating - the dating app. This week, we're looking at the platforms connecting music lovers and artists, through the power of swiping.
Snapchat and Ticketmaster's Ticketmatcher
The creators of Snapchat and Ticketmaster’s concert discovery service, Ticketmatcher, likened it to Tinder. Drawing on users’ preferences and location, the tool provides Snapchat users with a tailored selection of gigs. Users can provide their favourite genres to the platform, as well as their postcode, and their ideal timeframe for shows. So if you’re planning to head out this week, this month or any time, the app has you covered. As users venture through the selection, they can swipe left to declare disinterest in gigs, or swipe right on shows they’d be interested in attending. After swiping right, users can start a guestlist by inviting their friends to the show via Snapchat. And the ‘match’ also provides the user with a ticket link.
MuzikSwipe
MuzikSwipe is described by its creators as “a music and content discovery platform designed to maximise artist discovery and optimise fan relationships”. The platform takes some cues from the swiping style of dating apps, but it also holds an added element of mystery.
On MuzikSwipe, artists can upload a 15 second snippet of their music to the app. They can then sync it to a video, picture or animation. That clip then becomes available to MuzicSwipe’s users, who have to swipe right on three clips from the same artist, before matching with them. It’s not until after that match occurs that users actually know who the artist is - up until then they remain anonymous.
Having partnered with Fetty Wap, Tory Lanez and Destiny, MuzikSwipe is like blind dating for music lovers.
Power of Music (POM)
Unlike the apps above, POM is more focused on connecting humans, with a little help from their music-related data. POM users can share their playlists and their emotional responses to music to help the app connect them with other users. The platform also hosts live music events to help its users connect in-person. So if you want to avoid musical incompatibility in your next relationship, POM could be the app for you.
We're seeing music apps borrowing from the world of online dating, and focusing on creating matches between music-lovers and artists. It's an intriguing development, we just hope it doesn't uncover any catfish.
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