Using the past year's streaming data, Spotify have developed 16 personalties that summarise individuals' streaming habits, based on four binary attributes.
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As we near the end of another year, TikTok has unveiled Year on TikTok: 2022, truly #ForYou, a look at the content and creators that have trended this year. TikTok's report has taught us some lessons about content consumption trends on the platform.
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If you’re anything like us, you spent last weekend tucked away, indulging in Stranger Things, Season 4 Volume 2. The Netflix series has blossomed into a cultural phenomenon over the past six years, and the rollout of its fourth season has significantly influenced the way its fans stream music.
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This year’s report focuses on Generation Z, exploring how they’re “shaping audio streaming and culture” at large.
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