Oh 2020, while it was a tumultuous 12 months to say the least, there's certainly many lessons we took from the year that was, and the stories it produced.
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Every year, Christmas brings with it certain traditions, gifts are wrapped, crackers cracked, and certain music finds its way across our feeds, major charts and airwaves.
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Next year, Apple plans to implement new ways to block data gathering, by offering its users chances to opt out of behaviour tracking by third parties.
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While we might see singles as the champions of artists' catalogues, every now and then, a back catalogue gem is uncovered – a track that wasn’t released as a single, or perhaps didn’t fare well on their first try. This week, we’re looking at how these gems have risen to prominence, and experienced a rebirth in streaming success.
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Triller is a key player in the social media game at the moment. The app has been drawing users in with its use of artificial intelligence that automatically splices and synchronises their videos to music, to create professional-looking mini music videos.
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It’s no secret that TikTok holds immense power when it comes to influencing patterns of music consumption. In 2020, there’s been no shortage of success stories born on the app, so we decided to take some time to reflect on the releases that have benefited from TikTok virality the most.
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In a year that’s been nothing short of tumultuous, many twists, turns and road blocks have provided invaluable lessons in the world of music marketing. We decided to reflect on what we’ve learnt so far.
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Through the highs and lows of this year, many aspects of the music industry have had to find ways to reinvent themselves. As live shows turned into live streams and face-to-face meetings turned into Zoom calls, music videos became one of the fastest aspects to evolve.
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