Last week, IFPI shared the Engaging with Music Report 2022, which features a collection of data sourced from 44,000 respondents, aged 16-64.
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Beyoncé, Sam Smith, Doja Cat, Ed Sheeran, Billie Eilish and Dua Lipa all have a few things in common. Most of those things are outside the scope of this newsletter, so today, we’ll focus on just two of the commonalities. All of these artists have seen viral success on TikTok, and they’ve all gone viral with the help of Zebr.
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Halloween has come and gone for another year. As it’s passed, it’s given artists an opportunity to add a festive touch to their marketing approaches. This week, we’re reflecting on the Halloweek just gone, and the artists who have used it to their advantage.
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It's no secret that Taylor Swift albums typically arrive alongside intricate release campaigns. The US superstar has made a habit out of sharing cryptic messages, interactive experiences and unique content with her fans during her album rollouts. The release of her latest album 'Midnights' has been no exception.
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Pinterest might not be the first platform to come to mind when we say 'music marketing', but that could soon change.
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The popularity of sped up songs is transforming the way artists release their music.
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Polaroid recently made a splash when they announced a step into music technology with a new range of products and services. The brand known and loved for its instant cameras is now selling speakers, and it's launched its own experimental music service and music app.
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