Key Takeaways From IFPI's Engaging With Music Report

Last week, IFPI shared the Engaging with Music Report 2022, which features a collection of data sourced from 44,000 respondents, aged 16-64.

Olivia GlikuNovember 25, 2022Social Media, TikTok, Apps, Artist Tools, Reports, streaming

Zebr: The App Creating Viral Hits

Beyoncé, Sam Smith, Doja Cat, Ed Sheeran, Billie Eilish and Dua Lipa all have a few things in common. Most of those things are outside the scope of this newsletter, so today, we’ll focus on just two of the commonalities. All of these artists have seen viral success on TikTok, and they’ve all gone viral with the help of Zebr.

Olivia GlikuNovember 11, 2022Social Media, Campaigns, TikTok, Instagram, Apps, Artist Tools, Par

New Partnerships For Pinterest

Pinterest might not be the first platform to come to mind when we say 'music marketing', but that could soon change.

Olivia GlikuOctober 21, 2022Platforms, Social Media, Artist Tools, Pinterest

Why Artists Should Be Using BeReal

Over the past few months, BeReal has risen to popularity across the globe. On its way up, the app has caused some major waves in the world of social media, for users and platforms alike.

Olivia GlikuOctober 14, 2022Platforms, Social Media, TikTok, Artist Tools, BeReal

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