It’s been over a week since the last of Splendour’s punters departed the festival grounds. Today we're looking at how the event has influenced streaming data across Australia, thanks to Chartmetric.
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With tents, glitter and gumboots at the ready, punters are returning to events worldwide to bask in the glow of live music all day long. This means that it’s a great time for event marketers to consider how they’ll be sharing their own lineup announcements.
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Throughout the pandemic, while we were stuck inside, AR flourished, doing its best to remind us of the traditional music events we knew and loved. Flash forward to 2022, and we're starting to see how AR will hold its place in the world of on-ground, in-person live events.
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