With tents, glitter and gumboots at the ready, punters are returning to events worldwide to bask in the glow of live music all day long. This means that it’s a great time for event marketers to consider how they’ll be sharing their own lineup announcements.
Read MoreThe past few months have unveiled some pretty innovative and fascinating music marketing campaigns. They've incorporated a mix of tactics, and a number of the year’s standout campaigns have utilised billboards. Many have done a fantastic job at engaging fans and they've even made headlines. So today, we’re taking a look at some of the billboards that have stood out to The Habit Weekly team lately.
Read MoreThe growing trend of artists ‘soft launching’ upcoming music has proved an effective way to help tracks develop their own fanbase and accompanying trends before they even hit DSPs.
Read MoreLast weekend, we had the pleasure of viewing Splendour XR - the digitised version of the much-loved Splendour In The Grass festival. The star-studded event saw virtual punters enter the digitally-recreated North Byron Parklands to deliver the first ever Splendour XR experience.
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