With the popularity of short form video steadily on the rise on social media, Instagram’s Reels are a great new way for artists to engage audiences with 30 seconds of filmed content.
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Last year, Apple announced that the arrival of iOS 14.5 would offer users the ability to opt out of behaviour tracking by third parties. iOS 14.5 has been reported to be landing later this month, so we decided to take a look at what advertisers can do to prepare.
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Have you ever made your way through your favourite artist’s Spotify profile and thought you’d found a brand new EP, only to realise it’s packed with already released music from their catalogue? It’s a trend that has picked up momentum over the past year.
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Whether you’re hosting a room, requesting an invite or listening in, Clubhouse has become a hot topic for many members of the industry over the past few months.
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This week, we celebrated International Women’s Day and today, we’re reflecting on how the music industry amplified the voices of women.
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Off the back of the recent Facebook news ban, mailing lists have been a hot topic this month, with artists and platforms across Australia upping the ante in their newsletter efforts. They offer a fantastic, but often missed opportunity to engage directly with your audience with personalised content and to own your data.
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