TikTok Isn't Banned In America Just Yet.
Remember a few weeks ago when President Trump placed an executive order to ban TikTok from the US, due to safety concerns and accusations of data sharing with the Chinese government?
The move wasn’t well received by TikTok’s 100 million US users, even more so to the company itself.
Well, on the weekend, a Washington DC judge temporarily blocked the ban, just hours before it was intended to be implemented as TikTok’s lawyers denied the allegations against the app and argued that the ban would cause ‘irreparable damage’ to the company.
So, TikTok has remained as accessible in the US as ever, but for a potentially limited time.
What’s Next?
In order to continue operating in the US President Trump has said the Chinese-owned app must sell to a US company by November 14th, just after the US presidential election.
Since then, Microsoft placed a bid on the popular app, which was rejected, while Walmart and Oracle have struck a preliminary deal in the development of TikTok Global, which will oversee operations in the US. There’s a lot of nitty gritty to negotiate before that deal’s a sure thing though. So, for now we have to sit back and watch as control over TikTok, and the app’s fate is negotiated overseas.
2020 has seen TikTok become one of music marketing’s most important apps. It’s enabled virtual concerts, encouraged artist-to-fan engagement and changed labels’ approach to marketing. So, we’ll be eagerly awaiting the next chapter of this saga, that might change the way American artists interact with one of the world’s hottest new apps.
Related Articles
After competing on American Idol and being signed then dropped, by Sony, Miami-born, Cuban American singer-songwriter Sammy Arriaga has fast become one of the most interesting musicians of the Web3 world.