Simple, Yet Effective Artist Content

We're often telling artists that content is a key component to any successful campaign. In a market where DSP and brand partnerships, high tech visuals and large-scale activations are so widely celebrated, we think it's still important to take a moment to highlight how artists can create meaningful content, with limited resources. Here’s some simple, yet effective content that caught The Habit Weekly's eye lately.

Alex The Astronaut's Astronomical Interview

After her interview with triple j's Bryce and Ebony, Alex the Astronaut got to flex her animation skills with this video. The interview promotes the new ‘How To Grow A Sunflower Underwater’ album, released on 11 July. Not only did the video give Alex The Astronaut the chance to flex some extra skills outside of the singer-songwriter sphere, it also combats one downfall to radio interviews - their life span.

Radio interviews are fantastic for reaching listeners who tune in at the right time, and in some cases, those who access show recordings online, but they’re not the most effective means for directly reaching social media followers. By crafting a short animation, Alex has found a way to deliver the interview to her existing audience, and anyone who visits her Instagram. It even features some on-theme visuals, taking the trio straight to space.

Spacey Jane’s BeReal

Social media app BeReal has been rising in popularity recently, especially with Gen Z. The app encourages users to lean into authenticity on social media, by posting a front and back facing photo, whenever its timer goes off. Perth’s Spacey Jane hopped on the trend last week, snapping a BeReal with the crowd their Sydney show. The simple snap reminds us that it’s important for artists to stay on top of social media trends, and to actively engage with them. As BeReal’s audience continues to grow, we hope to see more artists jumping on board, particularly while on tour.

King Stingray's Day Off

King Stingray kindly gave their audience the day off for their self-titled debut album, earlier this month. 'How so?' We hear you ask. Well, the band took to socials to share this permission slip from 'The Office Of King Stingray'. The slip was followed up with various mock messages and alerts about the new public holiday, and a mock wikiHow on how to celebrate the event. The slip was simple and effective, and fortunately no students or workers have been penalised for lack of attendance on #KingStingDay, as far as The Habit Weekly is aware.

The key to engaging content doesn't always have to be a huge budget or partnership, as these artists are proving, there's nothing stupid about keeping it simple.

The Habit Weekly

Social Media, TikTok, Apps, Artist Tools, Reports, streaming

Key Takeaways From IFPI's Engaging With Music Report

Social Media, TikTok, Apps, Artist Tools, Reports, streaming

Last week, IFPI shared the Engaging with Music Report 2022, which features a collection of data sourced from 44,000 respondents, aged 16-64.

Social Media, TikTok, Apps, Artist Tools, Reports, streaming

Social Media, Campaigns, TikTok, Instagram, Apps, Artist Tools, Par

Zebr: The App Creating Viral Hits

Social Media, Campaigns, TikTok, Instagram, Apps, Artist Tools, Par

Beyoncé, Sam Smith, Doja Cat, Ed Sheeran, Billie Eilish and Dua Lipa all have a few things in common. Most of those things are outside the scope of this newsletter, so today, we’ll focus on just two of the commonalities. All of these artists have seen viral success on TikTok, and they’ve all gone viral with the help of Zebr.

Social Media, Campaigns, TikTok, Instagram, Apps, Artist Tools, Par

Campaigns, Platforms, Content, Partnerships, Apps, AR, Augmented Reality, Social Media

How Snap and Live Nation Are Bringing AR to Live Music

Campaigns, Platforms, Content, Partnerships, Apps, AR, Augmented Reality, Social Media

Back in May, we shared the news that Live Nation and Snap were joinig forces to deliver a series of augmented reality (AR) filters for a range of live music events, as part of a multi-year deal.

Campaigns, Platforms, Content, Partnerships, Apps, AR, Augmented Reality, Social Media

Campaigns, Platforms, Content, Partnerships, Apps, YouTube, DSPs, YouTube Shorts

Artists Utilising YouTube Shorts

Campaigns, Platforms, Content, Partnerships, Apps, YouTube, DSPs, YouTube Shorts

It's been just over a year since YouTube Shorts launched globally. So this week, we're reflecting on YouTube Shorts' artist partnerships, and their popularity with music fans.

Campaigns, Platforms, Content, Partnerships, Apps, YouTube, DSPs, YouTube Shorts

Platforms, Apps, Campaigns, DSPs, streaming, Trends

Key Takeaways From Spotify's Culture Next Report

Platforms, Apps, Campaigns, DSPs, streaming, Trends

This year’s report focuses on Generation Z, exploring how they’re “shaping audio streaming and culture” at large.

Platforms, Apps, Campaigns, DSPs, streaming, Trends

Platforms, Apps, Campaigns, DSPs

Extending Artists' Reach

Platforms, Apps, Campaigns, DSPs

Since there's nothing quite as powerful as getting music in front of more eyes and ears, we're diving in to some of the most creative and controversial ways we’ve seen artists extend their reach.

Platforms, Apps, Campaigns, DSPs

How DSPs are backing BTS' new album

Platforms, Apps, Campaigns, DSPs

Whether they’re live streaming to millions of fans, breaking chart records or rolling out a new campaign, there’s often something fascinating going on in the world of K-Pop supergroup BTS. This week, they’ve piqued our interest as they’ve built the hype for their anthology album ‘Proof’, out today via Big Hit Music.

Platforms, Apps, Campaigns, DSPs

Platforms, Apps, Campaigns

Promoting 'Harry's House'

Platforms, Apps, Campaigns

In late March, Harry Styles delighted his fans when he announced that his third album, ‘Harry’s House’ would be released on May 20th.
The official announcement was made alongside the release of a short teaser clip, and the album’s art, arriving as part of a themed pre-release campaign. Here’s some of our favourite tactics from the rollout.

Platforms, Apps, Campaigns

Artists Who’ve Embraced The Power Of Apps

Platforms, Apps, Campaigns

]Each day, we open our phones and access a multitude of apps. Some for fun, some for convenience and some out of necessity. The past decade has seen a boom in the world of apps, with design capabilities improving and our overall time spent on apps increasing. This week, we’re taking a look at some of the best executed mobile phone apps from musicians.

Platforms, Apps, Campaigns