Back in May, we shared the news that Live Nation and Snap were joinig forces to deliver a series of augmented reality (AR) filters for a range of live music events, as part of a multi-year deal.
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It's been just over a year since YouTube Shorts launched globally. So this week, we're reflecting on YouTube Shorts' artist partnerships, and their popularity with music fans.
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We're often telling artists that content is a key component to any successful campaign. In a market where DSP and brand partnerships, high tech visuals and large-scale activations are so widely celebrated, we think it's still important to take a moment to highlight how artists can create meaningful content, with limited resources. Here’s some simple, yet effective content that caught The Habit Weekly's eye lately.
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YouTube’s Premiere feature has been rising to popularity with artists, so today we’re going to help you familiarise yourself the practices that allow creators to make a moment out of their first public video share.
If you joined us last week, you’ll remember that user generated content (UGC) popped up in a recent Alicia Keys campaign. Well, that sparked some conversation at Habit HQ about the use of UGC, so we’ve taken a look at some of the most inventive ways artists, labels and music brands have utilised UGC.
This week, we’re talking location, location, location and how artists and labels are executing campaigns to bring fans together on a global scale.
It’s been four years since Australia’s Gang Of Youths released new music, and this week their fans have been delighted to see some intriguing new teasers popping up across their feeds, in the streets, and even in their mailboxes.