Last week, The Weeknd unveiled latest release ‘Dawn FM’ - a concept album that explores a state of purgatory, through a fictitious radio station.
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It’s been another year of big headlines and big changes in the music marketing business. Plenty of stories intrigued, shocked and delighted us. Some even had us Googling brand new lingo. To wrap things up before the holidays, we're taking a look back at some of the year’s game changing topics.
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With Halloween fast approaching, we’re taking a trip down memory lane to revisit how platforms and artists have added a pinch of Scary Spice to their campaigns.
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Here at The Habit Weekly, we've been eagerly following Lil Nas X and his out of the box marketing tactics since he broke through with the hit single ‘Old Town Road’. So of course we couldn’t resist taking a look at one of the year’s most provocative, hilarious and meaningful campaigns yet.
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Alongside the release of her highly-anticipated sophomore album, ‘Happier Than Ever’, Billie Eilish has partnered with Spotify to deliver three enhanced album experiences, and the platform’s first-ever Artist Hub.
Last weekend, we had the pleasure of viewing Splendour XR - the digitised version of the much-loved Splendour In The Grass festival. The star-studded event saw virtual punters enter the digitally-recreated North Byron Parklands to deliver the first ever Splendour XR experience.
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Whether it’s having a trending track on TikTok, gaining mass views on YouTube or even becoming a meme, we see stories of virality come and go, with varying degrees of value. So this week, we’re talking about some of our favourite musicians who went viral, and where their careers went next.
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With live streamed concerts popping up left, right and centre since the beginning of the pandemic, you’d be forgiven for thinking that concert films were a thing of the past. But one release is challenging that perception - Olivia Rodrigo’s ‘Sour Prom’.