If you’ve read a few editions of The Habit Weekly, you’d know that we have a soft spot for imaginative campaigns. This week is no exception - today we’re digging into some of the most exciting prizes that artists have awarded to their fans.
Read MoreThe growing trend of artists ‘soft launching’ upcoming music has proved an effective way to help tracks develop their own fanbase and accompanying trends before they even hit DSPs.
Read MoreHere at The Habit Weekly, we've been eagerly following Lil Nas X and his out of the box marketing tactics since he broke through with the hit single ‘Old Town Road’. So of course we couldn’t resist taking a look at one of the year’s most provocative, hilarious and meaningful campaigns yet.
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