The Deal With Peking Duk's KFC Meal
Last year we saw plenty of artists jumping on the fast food bandwagon. From Travis Scott, to Megan Thee Stallion, Saweetie and Mariah Carey - musicians in the US were linking their names to some of the country's most loved franchises.
This week, we saw the first major artist and fast food chain partnership arise in Australia, as Peking Duk announced their collaboration with KFC. On Sunday, March 13, Peking Duk will headline KFC’s Cockatoo Island Music Festival. Attendees will be treated to performances from the duo, Baker Boy and Thandi Phoenix. On top of that, punters will receive a free Peking Cluk burger. Created in collaboration with TikTok’s Dimsimlim, the Peking Cluk burger includes an Original Recipe fried chicken coated in a hoisin glaze sauce with a healthy topping of dry spring onions, cucumber and cabbage slaw. The collaboration is bringing an all new meaning to meal deals.
Speaking of the partnership, KFC's chief marketing officer, Kristi Woolrych said:
“KFC’s commitment to the music industry has never been more important, given the pressure the industry has faced in recent years."
“We’re proud and excited to be able to partner with such amazing talent, not only on an incredible gig but to be able to cement our music relationshp with the launch of the first artist collaboration product in Australia.”
The Peking Cluk burger campaign looks a little different to the fast food and music marketing collaborations we saw in the US last year, since the food chain hasn't announced any plans to sell the burger in KFC's regular stores.
We already know Aussie music fans and food lovers respond well to campaigns - just look at Menulog’s campaign with Snoop Dogg, which scored the app 20% more millennials and Gen Zs users. These campaigns create a mutually beneficial parnterships for artists and food chains. Burger slingin', finger lickin' companies can enjoy an association that delivers them right into the feeds and minds of music lovers and even lands them coverage in music media. For artists, their brand becomes attached to companies known around the globe.
With plenty of successful campaigns to site, we wouldn't be surprised to see more artists joining forces with foodie forces as the year goes on.
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Last year we saw plenty of artists jumping on the fast food bandwagon. From Travis Scott, to Megan Thee Stallion, Saweetie and Mariah Carey - musicians in the US were linking their names to some of the country's most loved franchises.