Halloween has come and gone for another year. As it’s passed, it’s given artists an opportunity to add a festive touch to their marketing approaches. This week, we’re reflecting on the Halloweek just gone, and the artists who have used it to their advantage.
Read MoreIt's no secret that Taylor Swift albums typically arrive alongside intricate release campaigns. The US superstar has made a habit out of sharing cryptic messages, interactive experiences and unique content with her fans during her album rollouts. The release of her latest album 'Midnights' has been no exception.
Read MorePinterest might not be the first platform to come to mind when we say 'music marketing', but that could soon change.
Read MoreThe popularity of sped up songs is transforming the way artists release their music.
Read MorePolaroid recently made a splash when they announced a step into music technology with a new range of products and services. The brand known and loved for its instant cameras is now selling speakers, and it's launched its own experimental music service and music app.
Read MoreEach year we see certain releases find their way back into the spotlight. Often, what they have in common is a reference to a point in time - whether it's a season-inspired release, or a track named after a specific month.
Read MoreVinyl records have been a hot topic at The Habit Weekly office as of late. Over the course of the last few years, we've seen music lovers worldwide continue to invest in their collections, as the vinyl resurgence has charged on. Two particularly inventive releases have piqued our interest this week, and they've provided a glimpse into the potential future of vinyl records and their purpose.
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