Back in May, we shared the news that Live Nation and Snap were joinig forces to deliver a series of augmented reality (AR) filters for a range of live music events, as part of a multi-year deal.
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It's been just over a year since YouTube Shorts launched globally. So this week, we're reflecting on YouTube Shorts' artist partnerships, and their popularity with music fans.
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We're often telling artists that content is a key component to any successful campaign. In a market where DSP and brand partnerships, high tech visuals and large-scale activations are so widely celebrated, we think it's still important to take a moment to highlight how artists can create meaningful content, with limited resources. Here’s some simple, yet effective content that caught The Habit Weekly's eye lately.
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The Bandsintown Fan Management Suite is set to help artists connect with their fans, for free. As the platform stresses the importance of first party data, it's offering users new ways to seize control of their marketing campaigns.
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For some artists, the experience of releasing new music is elevated when partnered with the release of stems - audio files that break down songs into individual tracks.
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It’s been over a week since the last of Splendour’s punters departed the festival grounds. Today we're looking at how the event has influenced streaming data across Australia, thanks to Chartmetric.
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There’s something undeniably appealing about pop-up promotions. They offer artists the chance to deliver a slice of their world to their fans, while harnessing the power of scarcity marketing. Fans get to take part in exclusive experiences where they can score limited edition march, meet with other fans and in some cases, the artists they know and love. Here’s some of our favourite pop-up experiences from artists.
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There's just one week to go before electronic duo ODESZA release their next album 'The Last Goodbye' via Foreign Family Collective / Ninja Tune. Over the past few months, ODESZA have rolled out more than just singles and social media posts to keep their fans on their toes ahead of the release.
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