Whether it’s having a trending track on TikTok, gaining mass views on YouTube or even becoming a meme, we see stories of virality come and go, with varying degrees of value. So this week, we’re talking about some of our favourite musicians who went viral, and where their careers went next.
Read MoreWith live streamed concerts popping up left, right and centre since the beginning of the pandemic, you’d be forgiven for thinking that concert films were a thing of the past. But one release is challenging that perception - Olivia Rodrigo’s ‘Sour Prom’.
YouTube’s Premiere feature has been rising to popularity with artists, so today we’re going to help you familiarise yourself the practices that allow creators to make a moment out of their first public video share.
If you joined us last week, you’ll remember that user generated content (UGC) popped up in a recent Alicia Keys campaign. Well, that sparked some conversation at Habit HQ about the use of UGC, so we’ve taken a look at some of the most inventive ways artists, labels and music brands have utilised UGC.
This week, we’re talking location, location, location and how artists and labels are executing campaigns to bring fans together on a global scale.
It’s been four years since Australia’s Gang Of Youths released new music, and this week their fans have been delighted to see some intriguing new teasers popping up across their feeds, in the streets, and even in their mailboxes.
Virtual events have been a hot topic this week, so we’re taking a look at some of the ways event organisers around the world have upped their digital game.
As we’ve been gearing up to celebrate The Habit Weekly’s first birthday, we’ve been thinking about some of the ways artists have celebrated their musical milestones.
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