SMS marketing has been a hot topic at the Habit Weekly office this week. So for today’s edition, we’re taking a look at some of the most effective ways artists have incorporated text messaging into their marketing campaigns.
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If there was a perfect time for ABBA to reunite, it was early September, 2021. After teasing new music and a major announcement, the Swedish superstars shared two new singles last week, alongside the news that they’d be releasing their new album ‘Voyage’ and returning to the stage with an immersive live show.
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UK rockers Frank Carter & The Rattlesnakes recently shared their instructional new single ‘Go Get A Tattoo’. With the release, the band and their team have well and truly committed to an inked theme, encouraging fans to engage with some pretty exciting, tattoo-themed activations to promote the new track.
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If there’s one time artists are typically urged to up their social media game, it's when they’re releasing new music. But as she re-emerged back into our lives with new music, Lorde took a step back on socials.
We’re often discussing the importance of audience engagement here at The Habit Weekly, so this week we decided to take a look at some of the artists doing it best.
Earlier this week, you might have heard the news that Rihanna has officially become a billionaire. If you’d asked us 5 or so years ago what the significant contributor to her billionaire status would be, we probably would have said her award-winning, chart-topping music. But she’s part of the growing trend of artists reaping the benefits of expanding their business ventures past the confines of the music industry.
Alongside the release of her highly-anticipated sophomore album, ‘Happier Than Ever’, Billie Eilish has partnered with Spotify to deliver three enhanced album experiences, and the platform’s first-ever Artist Hub.
Last weekend, we had the pleasure of viewing Splendour XR - the digitised version of the much-loved Splendour In The Grass festival. The star-studded event saw virtual punters enter the digitally-recreated North Byron Parklands to deliver the first ever Splendour XR experience.
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