Back in June, Taylor Swift announced that her 2012 album ‘Red’ would be the next of her albums to be re-released, as part of her plans to re-claim ownership of her music after Scooter Braun acquired and sold the rights to her first six albums.
Forgive us if we’re a little early, but here at The Habit Weekly we’re feeling festive. Before you know it, we’ll be back enjoying the gift giving season, so we decided to roundup some creative pieces of merch that we’re sure plenty of music lovers would love to find under the Christmas tree this year.
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The lead up to any release is a crucial time. With artists eager to share new music, and their audiences excited to hear it, there’s often plenty of opportunities to think outside of the box and make the most of that period of anticipation. This week, we’re taking a look at some of the weird and wonderful ways artists have promoted their upcoming releases.
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With Halloween fast approaching, we’re taking a trip down memory lane to revisit how platforms and artists have added a pinch of Scary Spice to their campaigns.
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The past few months have unveiled some pretty innovative and fascinating music marketing campaigns. They've incorporated a mix of tactics, and a number of the year’s standout campaigns have utilised billboards. Many have done a fantastic job at engaging fans and they've even made headlines. So today, we’re taking a look at some of the billboards that have stood out to The Habit Weekly team lately.
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In a recent edition of The Habit Weekly, we discussed the power of SMS marketing campaigns, and how artists have been implementing them. This week, we’re taking a look at Community, the platform that has made headlines with a new major label partnership.
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The growing trend of artists ‘soft launching’ upcoming music has proved an effective way to help tracks develop their own fanbase and accompanying trends before they even hit DSPs.
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Here at The Habit Weekly, we've been eagerly following Lil Nas X and his out of the box marketing tactics since he broke through with the hit single ‘Old Town Road’. So of course we couldn’t resist taking a look at one of the year’s most provocative, hilarious and meaningful campaigns yet.
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