When artists achieve viral success on a release, they’re often under pressure to maintain momentum and to make their next release bigger and better. For Canadian four piece Mother Mother, their viral moment came in 2020 when songs from their 2008 album ‘O My Heart’ went viral on TikTok.
Read MoreAfter a year of collaboration with TikTok and a 5 week search on the app, Simon Fuller has unveiled the lineup of the new pop group, The Future X.
Read MoreThe last year has seen some intriguing collaborations between artists, ranging from predictable to surprising. Today, we're looking back on some of the artists pairings that paid off.
Read MoreLast week, The Weeknd unveiled latest release ‘Dawn FM’ - a concept album that explores a state of purgatory, through a fictitious radio station.
Read MoreIt’s been another year of big headlines and big changes in the music marketing business. Plenty of stories intrigued, shocked and delighted us. Some even had us Googling brand new lingo. To wrap things up before the holidays, we're taking a look back at some of the year’s game changing topics.
Read MoreAlongside their 10 year anniversary, Australia’s 5 Seconds Of Summer spent last weekend treating their fans to a very special celebration.
Read MoreIf you’ve read a few editions of The Habit Weekly, you’d know that we have a soft spot for imaginative campaigns. This week is no exception - today we’re digging into some of the most exciting prizes that artists have awarded to their fans.
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